"Blue Velvet", Lana del Rey (H&M Campaign) by Johan Renck

Johan Renck is one of the most respected directors of commercials and music videos today. His directing career started in 1992 when he joined the production company Mekano Film and Television in Stockholm, Sweden. Johan has worked non-stop all over the world and continues to work with many well known brands such as;H&M, Nike, Levi's, Mercedes, Dom Perignon, and artists like Kylie Minogue, New Order, Madonna, Libertines and The Streets to mention a few.In Cannes he collected a Bronze Lion for the commercial Sagem and a Silver Lion for his campaign for "Karl Lagerfeld for H&M", this film also awarded Grand Prix in Eurobest and a Gold in Epica. In 2006, again he had several MVPA nominations, this time for his videos for Madonna's "Hung Up" and for Robbie Williams "Trippin". Johan Renck is one of the most respected and sought after directors of commercials and music videos today, so much so that the French magazine CB News dubbed him "the number one director of commercials and music videos in the world ". His directing career started in 1992 when he joined the production company Mekano Film and Television in Stockholm, Sweden. In 1994 he left Mekano to join forces with childhood friend director Jonas Åkerlund. They established a new production company, Renck Åkerlund Films, which immediately became one of the leaders of its kind in Sweden. During the same time he worked with his music project, Stakka Bo, with big success and a lot of his time was occupied by the music career. In 1997 he started to work as a director full time and quickly became a well-known name worldwide and in 1999 he was working with Madonna and Nike among others. Johan has worked non-stop all over the world and continues to work with many well known brands such as; Nike, Levi's, Mercedes, Dom Perignon, and H&M and artists like Kylie Minogue, New Order, Madonna, Libertines and The Streets to mention a few. Johan works within a variety of different media; films, commercials, music videos, theatre productions, art and music projects and still photography. He shoots stills for magazines like Italian Vogue and brands such as Diesel just to mention a few. . Johan works within a variety of different media; films, commercials, music videos, theatre productions, art and music projects and still photography. He shoots stills for magazines like Italian Vogue and brands such as Diesel just to mention a few. This new H&M Campaign with Lana del Rey is taken from Blue Velvet(1986)film scene by director, David Lynch with model and actress Isabella Rossellini, doughter by swedish hollywood star, Ingrid Bergmann.
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